Presentation, Release Date, and Pricing

Leveraging the distribution channels already operational in Northern Europe, the Letbe Arthur 700 will finalize its homologation requirements for the Italian peninsula over the coming months, with an official public debut scheduled for autumn. Showroom arrivals and the commercial rollout of the first production batches are set for the first quarter of 2027.

Pricing is the true disruptive weapon of the Arthur 700. Using the German market price tag (set at €6,390) as a reference point, and factoring in domestic VAT adjustments and freight costs, the official list price for Italy will land around €6,590 turnkey. It is highly probable that during the launch phase, the importer will roll out an introductory promotion, dropping the entry price down to a psychological threshold of €1,190, locking in massive savings against Japanese alternatives.