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Shopping Village and Hospitality
The Shopping Village, spread between Piazza del Duca and the areas surrounding the Rocca Roveresca, integrated a wide selection of technical apparel, accessories, and original spare parts, thanks to the presence of dealers and retailers from across the continent. The synergy between specialized shopping and local commercial activities ensured a constant flow of visitors, demonstrating the effectiveness of an "open" rally format compared to segregation in fenced-off areas.