Pagina 5 di 7
5. Commercial Analysis: Pricing and Market Positioning
The Vision K18 was conceived as a unique specimen (one-off). However, BMW Motorrad’s history indicates that such concepts anticipate production models destined for limited-run production or a premium positioning within the Custom/Touring catalog. A potential commercial iteration would sit at the absolute pinnacle of the range.
Model Typology / Status On-the-Road List Price (Euro)
BMW K 1600 B Production Model (Available) From € 28,500
BMW R 18 Transcontinental Production Model (Available) From € 29,500
BMW K18 Vision Commercial Forecast (Limited Run) € 45,000 - € 55,000 (Projected)